How Everroad lists dealers
Everroad lists franchise car dealerships and the facts a driver needs before visiting: when sales and service are open, what the dealer posts for fees, and what the service department offers. This page explains what we include, where each fact comes from, and how lists are ordered.
Everroad is published by Cloute Motors LLC, which sells marketing services to some dealers listed here. That never changes who is listed, the order, or the facts. See How Everroad makes money.
1. Who is listed: every franchise rooftop
- Unit. One physical location (a "rooftop") is one listing. A rooftop that sells several brands has one listing showing all its franchises, not one listing per brand.
- Scope. A rooftop is listed if it holds a manufacturer franchise to sell new vehicles of at least one brand. In Utah, a new motor vehicle dealer license requires a franchise from the manufacturer for each make sold (Utah Code 41-3-202(1)).
- Full set. We aim to list every franchise rooftop in each area we cover, whether or not the dealer has any relationship with Cloute Motors. Inclusion cannot be bought, requested away or traded for anything.
- How we decide a rooftop is franchised, checked in this order:
- a state record, where available (Utah dealer licence and Department of Commerce franchise registration records);
- the manufacturer's own dealer locator;
- the dealer's own website naming the brand it is authorized to sell.
- Coverage today. Salt Lake County, Utah. The count of rooftops and the date of the last full check appear at the top of each list.
2. What facts we show, and where they come from
Every fact on Everroad has a value, a source link and the date we last checked it. You can see all three on the page.
| Fact | Primary source | How we read it |
|---|---|---|
| Sales, service and parts hours (kept separate) | Dealer's own website | Read from visible page text |
| Open Saturday / Sunday (sales, service) | Derived from the hours above | Calculated, never guessed |
| Posted doc fee | Dealer's own website, if posted | Shown as "posted by dealer," never "state fee" |
| Loaner, shuttle, pickup and delivery | Dealer's own website | Read from visible page text |
| EV service certification, on-site charging | Manufacturer locator; U.S. DOE station data | Cross-checked |
| Languages spoken | Dealer's own website | Read from visible page text |
| Brands sold, address, phone | State records, manufacturer locator, dealer site | Cross-checked |
| Dealer group | State franchise records, group's own store list | Re-checked each quarter |
Methods. Facts are gathered by automated reading of dealer and manufacturer pages, with software assistance (including AI) for pages that do not follow a standard layout. We keep a saved copy of the page each fact came from. A person reviews any change before it is published. Everroad pages are compiled with AI assistance and checked against dealer-published sources.
What we do not show. Vehicle prices and inventory, star ratings, review text, and dealer photos or marketing copy. We do not use manufacturer logos. Brand names identify dealers only. Everroad is not affiliated with or endorsed by any manufacturer or dealer.
Dates. If a fact has not been re-checked in 90 days, it is marked as stale. If a dealer's page no longer shows the fact, we remove it and record the removal in the change log.
3. When a dealer page appears in search
A dealer page is open to search engines only when it carries at least 3 facts read from the dealer's own website or its manufacturer locator, each with a source and date. Pages below that threshold are still visible on Everroad but are marked noindex.
A city-and-brand list (for example, Toyota dealers in Sandy) is published only if it has at least 2 qualifying dealers and at least one number specific to that list.
4. How lists are ordered
Order is mechanical. Each list states its sort rule at the top, for example:
- Distance or drive time from the city center or from an address you enter;
- Alphabetical by dealer name;
- A single published fact, for example "earliest Saturday service opening," with ties broken alphabetically.
We do not publish "best dealer" lists, scores or rankings that blend several factors. No payment, client relationship or request changes any dealer's position, and the code that sorts lists contains no list of Cloute Motors clients.
5. No reviews or ratings, by design
Everroad does not collect, show or summarize consumer reviews or star ratings. Where useful, we link to places where you can read reviews. We never write, request or pay for reviews of any dealer, or of Everroad.
6. Corrections
Anyone, including any dealer, can report an error by email, as described on the corrections page. Every dealer uses the same form and gets the same treatment. A correction is accepted only when the dealer's own site, its manufacturer locator or a public record supports it. Every published change is recorded in the public change log with the date, the field changed and the source.
This page was last updated on 2026-10-26. Questions: hello@everroad.org.
The rules as the code applies them
Order on every list
Order: straight-line distance from the Salt Lake City and County Building, 451 S State St, nearest first; stores without a mapped location last, alphabetically. Payment never changes who is listed or the order.
Group pages are ordered alphabetically by store name.
Lists we build
A make list is built only when at least 2 stores hold that franchise. A service-option list (for example Saturday service) is built only when at least 3 stores have the option on record. A page about one fact of one dealer exists only when that fact is on record.
The Weekend Access Report publishes rates only once sales hours are readable for at least 10 stores and 30% of the list.
When a page is published for search
A dealer page is offered to search engines only once it carries at least 3 facts read from the dealer's own website.
A city and make list is offered only once at least 2 of its stores pass that test. A list with fewer than 2 stores is not built at all.
Facts we track
Identity: Franchises (makes sold new), Dealer group, Sales phone, Service phone, Parts phone, Address, Website, Utah MVED dealer licence status.
Hours: Sales hours, Service hours, Parts hours, Weekend day the showroom is closed, Service open Saturday, Early or after-hours key drop-off.
Service: Express service lane, Loaner vehicles, Shuttle service, Rideshare credit while you wait, Online service scheduling, Service pickup and delivery, Collision center, Tire center, Manufacturer EV-certified service, Public EV chargers on site, Fleet or commercial center, Diesel service, Posted oil change price, Posted labor rate per hour.
Buying: Documentary fee posted online, Dealer add-ons disclosed online, Buy online with home delivery, Online trade-in appraisal, Online finance pre-approval, One-price (no-haggle) policy, Manufacturer certified pre-owned program.
People: Languages spoken by staff.
Recognition: Manufacturer awards, Years at this location.